TikTok continues to be the social network most used by Spanish minors, with an average of 94 minutes a day

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Instagram is the second most used, with an average of 71 minutes a day.

Spanish minors continue to rely on TikTok as their preferred social network, since they invested more than an hour and a half a day on average (94 minutes) consulting content during 2023. This is reflected in the study carried out by the multiplatform online security application. Qustodio ‘Born in the digital age: The AI ​​generation’, which includes the main digital trends and habits of underage users globally during the year 2023.

According to the results of the study, for which 400,000 families with minors between 4 and 18 years old from Spain, France, the United Kingdom, the United States and Australia have been interviewed, young people continue to spend an average of 4 hours a day in front of screens outside the classrooms, the same time as in 2022.

In this framework, young Spaniards continue to place TikTok as their favorite social network with an average of more than an hour and a half a day dedicated to this platform. However, compared to 2022, its use has decreased by two minutes, going from 96 to 94 minutes per day.

For their part, the rest of social networks continue to increase their usage time among minors. In the case of instagramthe second most used, has increased its average use with 71 minutes a day, that is, 27% more than in 2022. Behind it is Facebook with 23 minutes a day, x (former Twitter) with 11 minutes a day, Pinterest (10 minutes a day) and BeReal (9 minutes a day).

In this context and in the face of such high use of social networks, Qustodio has stressed the importance of helping young people “understand the differences between the real world and the digital one.” Also, they have indicated that it is necessary to understand how these platforms work and create “a positive space.”

Another point to highlight from the study is the emergence of artificial intelligence (AI) as a novelty among minors in 2023. In the case of the Spanish State, it reaches 21.4% of users who have used the chatbot developed by OpenAI, ChatGPT . However, for the moment, this is moderate use, as an average of six minutes per day spent on this platform has been recorded.

Young Spaniards communicate mainly through WhatsApp (27 minutes a day) and Snapchat (23 minutes). It should be noted that, on a general level, minors have used communication ‘apps’ less over the past year, decreasing their daily use from 24 minutes on average to 21 minutes.



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